Friday, 24 May 2013

Linen Loft at Home

I recall the days of the original home selling party...back in the '70s when my mum would set off to a Tupperware or Oriflame party and come home with stuff that would simply take up space in the kitchen or bathroom cabinet.

I personally have always avoided this type of event, on the basis that I am more than likely to be tempted to make spontaneous purchases of items for which I have no need and no previous desire.


But last week I found myself agreeing to attend a Linen Loft at Home party being hosted by a close friend, in her sitting room, with unlimited bottles of Prosecco and home-made chocolate brownies on tap.  What's not to like?

So, off I toddled, 'Slightly Cynical' head firmly screwed on...and I had a thoroughly enjoyable evening!

Linen Loft at Home was set up by Cheshire mum Joanne Napier. Frustrated by the dearth of flexible working opportunities open to similar, highly intelligent and versatile women, she investigated the plethora of opportunities in home selling, only to decide that they all either were far too complicated  or the margins were too tiny to facilitate a decent income.  Not being one to take bad news lying down, she set up her own company, designed the way she wanted it to be.  And it seems to work!

Linen Loft at Home sells luxury towels, bedlinen, kitchen gifts by Emma Bridgewater and quirky stuff from The Bright Side, gorgeous nightwear and bedroom bits for kids, incredible faux fur throws, delicious pure wool wraps, Max Benjamin candles and diffusers...loads in fact. (See their online brochure for a better overview!)

The Home Stylist sets up a display of various samples from their core range, plus seasonal bits and bobs and then does a brief introduction explaining it all, before leaving guests to come over and have a feel and a sniff of everything.

It's a bit like a browse around a lovely shop, but in a far more comfortable environment and with a glass in your hand - which never happens at John Lewis!  The quality of the items for sale was astounding, when you see what the prices are.  No retail shop overheads or fixed staff wages you see; the Home Stylists earn commission on anything they sell and the party host receives 10% of the total value of party sales to put towards her own Linen Loft purchases.

I enjoyed the event so much, I'm actually planning one of my own!

Not only does a Linen Loft party bring your best friends together in one place for an out-of-the-ordinary event, but you're supporting a Cheshire mum in achieving her objectives and helping grow a Cheshire business.  It's a pure win-win!

www.linenloft.co.uk


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